Brand awareness, increasing web traffic, and lead generation are among the top reasons why startups invest in creating content.
While press releases make up 34% of the most preferred type of content that startups create, they account for 67% of the results that startups get from their content efforts.
Compared to website copy and blog posts, which account for 58% of results from content, press releases deliver more ROI.
Read More What Is The Best Day And Time To Send A Press Release? A Data-Driven Answer