From the fastest-growing app– TikTok to the second-biggest search engine– YouTube, videos are making a big splash online. This type of content format has now become a go-to for businesses to expand their reach and stay relevant.

Today, more than 86% of businesses have integrated video marketing strategy into their overall campaign. Entertaining product videos, educational landing page videos, and bite-sized social videos, more and more businesses come up with content ideas to keep their target audiences engaged. 

Automated emails acquire hot leads that bring in actual revenue for your business. And you don’t need to take our word for it—we’ve got data to back this up:

• Nearly 4.26 billion people use emails worldwide, meaning you can quickly get in touch with a person through email.
• 64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021

Clearly, mastering cold email outreach is a worthy initiative.