SaaS conversion rates are often intricately tied to the quality of the brand’s pricing page. Should they price their product too high or too low, be unclear what different pricing tiers include, or even format it poorly, leads are less likely to convert, even if there is a free trial available.
Designing a high-converting pricing page can (and should) thus involve overcoming the usual conversion obstacles and providing crystal clear information. Do please note that not all of the tactics we’re about to delve into will work for every SaaS product.
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