From global brands to small businesses, there is an alarming trend happening in marketing. Instead of building a campaign around the customer experience, most marketing messages are focused on promotions.

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Congratulations! If you are beginning to think of different ways to take your startup to the next level, you are in a rare position. In fact, 20% of new businesses will fail within their first year. So take time to celebrate the fact that your business has been a success, so far. With that being said, your work is not done!

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Content Marketing for e-commerce is a useful strategy to generate more sales. The main reason for this is the approach: it’s deeper. With so much online advertising, automated features may not attract as often.

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Did you notice that something is off, but you can’t quite put your finger on it? It seems that the customer feedback is great, and your product is out there with the best on the market, but it seems that you’re in the red. While trying to figure out what is wrong, the answer might be staring right back at you. Looks like you’re in the need of a rebrand.

Read More Rebranding your Website? Here’s How to Keep your Visitors and Traffic Intact →