Category Archives: Public Relations

9 Tips For Building Brand Stories That Can Influence Audience Sentiments

18 April, 2017
Pratik Dholakiya
1 Comments

We’ve all grown up listening to stories and enjoying them and till date, nothing has changed. Compelling stories are easier to remember compared to cold, hard facts.

This is why storytelling can be an effective tool to communicate with and motivate the masses, and digital PR agencies are focusing on storytelling in their PR campaigns. While storytelling may seem fairly simple, using brand stories to influence human emotions can be tricky.

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10 Methods to Measure the Success of a PR Campaign

7 February, 2017
Pratik Dholakiya
2 Comments

Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign will also help you identify the loopholes in it, which can be studied for improving future campaigns.

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Expert Guide: Integrating Media Relations with Your Business Strategy

20 July, 2016
Pratik Dholakiya
1 Comments

Media relations entails connecting directly with those who make news and features in the mass media. It works to make the most of favorable coverage in the media without directly advertising. One of the biggest challenges of dealing with the media is figuring out what they’re looking for and enabling them to present your brand accurately.

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How Digital PR Can Turn the Tide for Startups

25 April, 2016
Pratik Dholakiya
2 Comments

The world of startups is a confounding one. The instant startup owners start to think that they’re out of the woods, they realize there’s still a long way to go. In such a scenario, anything that aids business success would be welcome. Digital PR can be an effective tool.

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PR Disaster: Lessons to Learn and Expert Advice

7 March, 2016
Pratik Dholakiya
4 Comments

One of the trickiest challenges you will ever face when launching and growing your business is doing your public relations right. In its most generic term, public relation involves activities that promote a positive image and foster goodwill in order to increase sales while conveying the right message.

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