Category Archives: Press Release

Newsjacking: The Secret PR Ingredient to Build SaaS Brand Awareness in 2023

11 October, 2022
Pratik Dholakiya
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25,000 companies and 14 billion customers – that’s the state of SaaS today. It’s a crowded market, growing further with a promising outlook. SaaS revenue will touch US$330 billion by 2027.

It’s a whole different ball game to build your authority and amplify your voice in this business environment. Since your product has no physical presence, it’s challenging to have audiences visualize your offerings with trust.

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3 Examples of Digital PR Done Right from SaaS Companies

7 October, 2022
Pratik Dholakiya
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To grow in SaaS, you need to PRep right. And by PRep, we mean a sound digital PR plan.

But wait, isn’t a PR strategy hard to justify for bootstrapped SaaS firms — especially when the effects are more qualitative than quantitative? Therein lies the craft.

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What Is The Best Day And Time To Send A Press Release? A Data-Driven Answer

9 June, 2022
Hazel Raoult
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Brand awareness, increasing web traffic, and lead generation are among the top reasons why startups invest in creating content. 

While press releases make up 34% of the most preferred type of content that startups create, they account for 67% of the results that startups get from their content efforts. 

Compared to website copy and blog posts, which account for 58% of results from content, press releases deliver more ROI. 

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How to Write A Press Release for An Event: Like A Pro Journalist

14 October, 2021
Guest Author
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A good press release about an event can generate thousands of views and impressions for your company.

In fact, recently a search marketing company named WordStream was able to get 10K media mentions with just one story.

In this article, I’ll show you how to get similar results for your next press release.

Let’s go.

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How to Write the Most Eye-Catching Headlines for Your Press Release

30 October, 2017
Pratik Dholakiya
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With over 2 million blog posts being published on the Internet every day, grabbing the attention of your target audience isn’t going to be a walk in the park. That’s why a well-thought-out headline is the most critical aspect of your press release, irrespective of the magnitude of the actual news.

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