Building a strong brand and gaining customer trust is the ultimate goal of any SaaS business. However, what most SaaS companies fail to understand is that there are many obstacles hindering them from achieving this goal. 

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.

Since marketing fosters development and growth, it is a crucial component of the SaaS industry’s expanding network.

The needs and qualities of SaaS services differ from those of tangible things. Hence SaaS enterprises are unable to employ conventional marketing tactics. SaaS companies confront a specific set of marketing issues, so you’ll need a specialized toolkit to get over these obstacles and accomplish your objectives.

Software firms have a long, challenging customer journey to optimize, from converting existing users into paying subscribers, fine-tuning your sales funnel, and keeping users to maximize lifetime value.

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.

Businesses must be at the forefront of new technology and solutions to survive in today’s industry. Otherwise, they will be left in the dust by their competitors. 

Hazel Raoult

Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.

www.prmention.com

Finding the right SEO keyword research tools for your business just got simpler.

Conducting ongoing keyword research and optimizing your strategy is key for improving your SEO (search engine optimization efforts). It helps you identify the terms consumers are using to find your product or service. In turn, your business can create more relevant content to help those searchers find a solution to their need.

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.

Most likely, you have heard about NFTs from somewhere, and whether you know what they are or not, their growing popularity cannot be denied. According to Chainalysis, the spending on NFTs on various marketplaces was up to $41 million in cryptocurrencies in 2021.

With the growth of NFTs’ popularity overall, it’s natural that the digital marketing landscape is slowly changing as well. Many brands are trying to grab a piece of the pie for themselves and stay connected with events in the digital sphere. 

By implementing NFTs into your brand’s marketing strategy, you can enhance customer-brand relationships, drive customer engagement and create unique experiences that boost your brand awareness. 

Carl Torrence

Carl Torrence is a Content Marketer at Marketing Digest. His core expertise lies in developing data-driven content for brands, SaaS businesses, and agencies. In his free time, he enjoys binge-watching time-travel movies and listening to Linkin Park and Coldplay albums in the loop.