This article was written as part of the SEMrush Big Blogging Contest.

Content marketers are often viewed as a creative bunch of individuals who play with words and visuals to drive traffic to their client’s website. While that’s a pretty accurate description, it doesn’t quite convey the full picture of what content marketing truly is.

Read More The Smart Marketer’s Guide to Data-Driven Content Marketing →

Arkin Khemchandani

Arkin Khemchandani is a Content Marketer at Growfusely. A self-proclaimed and proud introvert, he loves spending time at the beach. Creating quality content has been his drive for quite a while now, and he is a firm believer in the Inbound Methodology. In his spare time, he enjoys playing football, listening to music, go-karting, and gaming. Connect with him on Twitter: @arkin008

The growth of the SaaS industry now heavily relies on the use of Artificial Intelligence, especially, when looking for future possibilities. SaaS companies create value through innovation while being cost-effective because AI allows them to enhance performance, automate processes, and improve client interactions. However, to leverage the benefits of AI in the right manner, it is necessary to integrate the right strategies.

Hazel Raoult

Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.

www.prmention.com

Today’s customers have become much more cognizant. They seek simplified and flawless shopping experiences that are well-optimized to meet their needs. Consequently, an increasing number of eCommerce business owners are implementing CRM eCommerce integration to gratify these customers.

Read More Benefits Of Implementing Salesforce and eCommerce Integration →

Ronald Gabriel

Ronald Gabriel is the Assistant Editor at Commerce Mentors. He has over 8 years of experience in writing about eCommerce, Retail, Marketing, and Technology. He is also a numbers guy who enjoys his Crossword and Sudoku. When not editing or writing, he can be found watching reruns of Animes and sketching some characters of his own.

commercementors.com/

The sales and marketing industry is one of the most dynamic and demanding facets of a business. It offers a high adrenaline experience to professionals in the industry, especially for high achievers. Sales professionals know that you must be strategic and driven in order to close a sale. 

Hazel Raoult

Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.

www.prmention.com

In the SaaS sector, marketers and sales pros are on the lookout for a steady flow of qualified leads. Success in this field relies heavily on gaining a solid understanding of your customers. One of the key tools in achieving this understanding is creating strong customer personas.

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.