Even though the healthcare world is moving forward in many ways, it tends to lag behind in terms of marketing strategy — especially when compared to other consumer-centric industries. Read More Marketing and Healthcare: How Do They Fit Together?
All posts by Pratik Dholakiya
How PR is Different than Advertising
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
Read More How PR is Different than Advertising
6 Kinds of Video Marketing That Will Dominate 2020
Video is a powerful form of marketing that seems to grow in popularity almost daily. Everywhere you look, someone is live streaming or uploading a video. The reason video marketing is so popular is that it is a highly effective way of getting your message across and making it stick in viewers’ minds. Read More 6 Kinds of Video Marketing That Will Dominate 2020
What Is Web Accessibility and Why You Should Invest in It in 2020
The world is going digital! Or, is it?
More than half of the world’s population has access to the internet. Yet, the other half continues to remain unconnected primarily due to barriers such as socioeconomic status, geography, and disability.
Read More What Is Web Accessibility and Why You Should Invest in It in 2020
How to Create Digital Coupons That Attract Shoppers (Infographic)
A Coca-Cola businessman created the first known coupon in 1887 and since then, coupons have transformed into a huge part of the retail industry. Every day, billions of online shoppers around the world use coupons to knock a few dollars off their purchases.
Read More How to Create Digital Coupons That Attract Shoppers (Infographic)