Nielsen claims that more than eighty percent of customers are willing to recommend goods and services that they enjoy. The problem, however, is that most forget to do so. Seeing how there is a pool of leads that business owners can benefit from by word-of-mouth advertisement, it is only reasonable that one provides an incentive that encourages customers to refer a friend.
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Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.