Most companies recognize that public relations, content marketing and search engine optimization are all important for a successful brand presence online. But how they work (or should work) together for maximal impact isn’t always clear.
Read More How PR, Content Marketing and SEO Fit Together
Dawn Mentzer is a contributing writer for Straight North, a leading Chicago SEO company that provides a full suite of Internet marketing services. As a solopreneur and freelance writer, she specializes in marketing content — and collaborates with clients nationally and globally.